Nigerian Fashion Designer, Tochi Sylvia Mama is the newest designer in the block & she just launched her first clothing line. This Law graduate of the University of Nigeria, Enugu Campus was born & raised in Enugu, she hails from Igbo Etit Local Government in Enugu State and is the last child of a family of Six. Though she has a strong flair for fashion but she also loves listening to music, dancing, watching movies & gisting with friends. She officially launched her clothing line, VIAMA LABEL today Friday, 1st July 2016 and MW caught up with her earlier within her busy schedule and discussed deeply with her on what the collection is about, her plans & what we should expect from her.
You are a new face in the fashion industry, why did you join the industry?
I love the power of clothing and the transformative quality of dressing up , when i was young, maybe five years old, I remember dressing up for different events at school and i took pride in having the best outfit, also i would also go to a neighbouring tailors shop to pick trash pieces to make sure my dolls were wearing the best outfit around to compete with my friend’s dolls and the joy i had doing that was immeasurable.
What aspired you to join the industry?
Irrespective of the fact that I studied law in the university, i suppose i joined the industry because of what it ultimately seeks to do. Fashion makes life more beautiful than otherwise might, there is something so idealistic about fashion that seeks to challenge beauty, to change the collective eye and propose new ideas of what beauty can be and unlike any other form … the beauty that is often created in fashion is completely fleeting, it’s a moment. That ability to change, to constantly renew itself is probably what makes fashion so intoxicating and I love the feeling of being intoxicated (smiles).
Where do you get inspiration?
My inspiration comes when I praise God, when I see Korean movies and when I am drinking wine.
What is your brand name and what does it stand for?
My brand name is VIAMA LABELS which is curled from my name Sylvia Mama. The name stands for distinctive gorgeousness
What inspired this collection?
Since the project, the first thing I had to decide was which material to use, started from that point, I wanted every material that I chose to have a different shape, so I focused on the natural shape of each fabric to see how I can manipulate it to look amazing.
Tell us a little about this first collection of yours?
There is an outwardly quality in every piece, I combine the everyday with rich and refined fabrics to create both cooperate and casual look to ensure clients happiness while on the piece.
What age or class of people is the collection targeted at?
This collection is to offer to MEN what fashion has offered women a long time and enhance the fashion of WOMEN. It is for people who appreciate being gorgeous, chic, happy, taebak (awesome) . People who believe looking good is good business.
What message do you want your collection to spread on the body of your clients?
Besides being an extension of personality, or a mood or a way of expressing inner creativity, it is also a kind of mask. I love the transformative quality. The effect that the collection have on the way people see you and the way you see yourself, it carries a message of confidence, excitement, joy, and happiness.
Can You Tell Us About The Next Viama Labels?
My next collection will be launched before we are out of this season ,and its wider, eye catching and tempting , it’s a collection everyone will fall in love with.
Any Plans Of Participating On Any Upcoming Fashion Show Or Event?
I have plans on showcasing my brand in the upcoming AFRICAN FASHION WEEK, NIGERIA. This July.
Who are the people you look up to in the fashion industry?
I look up to the likes of ALEXANDRA MCQUEEN, CHANNEL AND GUCCI. I hope to be globally known like them some day.
What is your vision professionally in the next 10 years?
By the special Grace GOD , there will a whole lot of improvements, it will become a global brand, with top notch shops in and outside the country.
What is this first experience like?
It is my first experience in this area so it was a learning experience, i got to learn other aspects that make fashion complete. There are so many works behind the nice pictures including makeup, hairstyle, photography, lighting and so on. It was just an exciting experience.
My appreciation goes to the almighty GOD for he maketh everything possible, my profound gratitude goes to my parents and siblings for being my support system and being my first customers. My special appreciation goes to my elder brother Mama Kevin Chijioke for being the pillar behind this project. To Otti Onyinye for believing and trusting, to Abuchi, for his time and patience, Jposh makeover for making my models glow with pride, to Kefeller Photography for giving the amazing shots. In Very special way I thank my friend turned sister, Ada Nebo, for her hospitality, and then to my favourite people in the team. My models, you guys rock, asides the fact i cried severally for you guys, you made it all happen, Adaeze, Buchi, Chiamaka, Emmanuel, Ijeoma, Muphy and Oby. I love you guys. My appreciation goes to BEN BRUCE MURRAY. For advocating on youth entrepreneurship and the need to brand Nigerian products. Lastly i thank myself for the struggle, it wasn’t easy. DELVERY AVALIABLE IN ANY PART OF THE COUNTRY
RETAIL AND WHOLESALE AVALIABLE.
PHONE NO; 07037568206, 07056028608.
WATSAPP; 07037568206, 08171372871
BBM; 5530051, 7AFBC24C.
INSTAGRAM: VIAMA LABELS.
FACEBOOK PAGE: VIAMA LABELS
E mail ; firstname.lastname@example.org
Photography Credits: Anugo Osadebe @nuggyrockz of Kefeller Photography @kefellerworks