According to WWD, the deal is said to be worth $10 million.
Kendo, which functions as an incubator producing products that end up being retailed by LVMH’s Sephora perfumery chain and other outposts, will launch a Rihanna makeup range, called Fenty Beauty by Rihanna, in the fall of 2017.
David Suliteanu, chief executive officer of Kendo, told WWD: “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience,” he said.
“We are aiming for the stars. Kendo is honored to work with Rihanna,” Suliteanu concluded.
She has produced seven fragrances for Parlux Ltd. and the relationship continues, collaborated with Manolo Blahnik for an all denim shoe line, is currently the creative director of activewear brand, PUMA. So far her PUMA by Rihanna Creeper, Fenty Trainer by PUMA and Fenty x PUMA Fall 2016 Ready-to-wear collection have been huge hits.
Also, she is ready with another sure-to-sell out Fenty shoe – the fur slide sandals just in time for summer.
The 28-year-old singer who is the youngest solo artist to have 14 number-one singles on the Billboard Hot 100 and she has spent 58 weeks on the top of the chart hasn’t just received a CDFA Fashion Icon Award, she has also collaborated with MAC Cosmetics on a four-part, limited-edition RiRi Hearts MAC color cosmetics collection, and she represented Viva Glam lipstick in 2014 to raise funds for AIDS research.